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Top SEO Interview Questions

 

Top SEO Interview Questions

Q1. What are the different types of SEO?

Ans. There are three different types of SEO –

On-page SEO – On-page or on-site SEO includes practice strategies to optimize an individual page on a website and improve the rankings of a website, and earn organic traffic.

Off-page SEO – This process also refers to techniques for improving a website’s position in the search engine results page (SERPs).

Technical SEO – Technical SEO is the process of optimizing a website for crawling and indexing, and help search engines access, crawl, interpret, and index the website in a hassle-free manner.

Q2. What is a backlink?

Ans. Any incoming links to a website or web page are known as backlinks. High-quality backlinks help the web pages to rank up and have better visibility on the search engines.

Q3. What is an outbound link?

Ans. Any link on a website that links to another web page or website is known as an outbound link. Outbound links help to extend the relevancy signal of the webpage and boost SEO rankings if they come from authority sites.

Q4. Differentiate between on-page and off-page optimization.

Ans. On-page optimization is used to regulate the site to be optimized through page coding, whereas off-page optimization is not regulated by page coding.

Q5. What is Page Rank?

Ans. PageRank is one of the algorithms used by Google, where it gives a page rank to determine a web page’s relevance or importance.

Q6. What is a keyword?

Ans. SEO keywords are words and phrases in the web content that make it possible for people to find a site via search engines.

Q7. Name some of the tools that you have used in SEO.

Ans. Name all the tools that you have used related to SEO. Common ones are Google Search Console, Neil Patel SEO Analyzer, Google Keyword Planner, SEMrush, Longtail PRO, Screaming Frog, DeepCrawl, Woorank, Ahrefs, Open Site Explorer, etc.

Q8. What is keyword density?

Ans. It is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on a particular page.

Q9. What are Meta Tags?

Ans. HTML Meta Tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.

Q10. Name the four important Meta tags in SEO and mention their character limits.

Ans. Description Meta tag — 1200 pixels

Keyword Meta tag — 200 characters limits

Title Meta tag — 600 pixels

Meta Robot tag – N/A

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