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Top SEO Interview Questions

  Top SEO Interview Questions Q1. What are the different types of SEO? Ans.  There are three different types of SEO – On-page SEO –  On-page or on-site SEO includes practice strategies to optimize an individual page on a website and improve the rankings of a website, and earn organic traffic. Off-page SEO –  This process also refers to techniques for improving a website’s position in the search engine results page (SERPs). Technical SEO –  Technical SEO is the process of optimizing a website for crawling and indexing, and help search engines access, crawl, interpret, and index the website in a hassle-free manner. Q2. What is a backlink? Ans.  Any incoming links to a website or web page are known as backlinks. High-quality backlinks help the web pages to rank up and have better visibility on the search engines. Q3. What is an outbound link? Ans.  Any link on a website that links to another web page or website is known as an outbound link. Outbound links...
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What is Google Authorship

About Google Authorship Google Authorship could be one of the most significant SEO factors to help improve rankings since the Hummingbird update back in September 2013 . Google Authorship is a way for content authors to connect their Google profiles to their online content to establish original ownership,This two-way connection verifies ownership. The most obvious benefit used to be seeing your Google+ profile image next to your authored content in Google’s search results. But as of June 25, 2014 , Google is removing the Google+ profile photo from authorship snippets in the search engine results page. How Does it Benefit Your SEO? 1.Competitive Advantage:- The search results with authorship are more enticing to the eye and lead to an increased likelihood of being clicked. Google has reported on testing of Authorship in search results. 2.Author Rank:- Attaching your name leads to some real benefits in the search engine results. The added rich snippet provides readers...
                                    Trend and Tips for SEO We People are habitual for Google algorithm updates like panda,  Penguin, pigeon , etc...and these changes are designed to improve the quality of search result Google delivers its users. but we need to follow some rules to get better result in SERP. These are some basic tips and trends for SEO :-  1. Content is King :-  Every time Google focuses more and more on content, which means there is less focus on keyword saturation and more focus on whether or not the content is actually relevant to the keywords. So content must be original and directly proportional to the keywords. 2. Mobile SEO also very Important :- In now a days our website must be mobile friendly/ user friendly, "Google is taking a hard look into how user-friendly your site is, so it's more important than ever to be mobile compatib...
                                          "Humming bird" Google has again surprised the online marketing industry with a brand new algorithm. This is the algorithm used by Google, and they started using Hummingbird about 30 August 2013, and announced the change on September 26, 2013 on the eve of the company's 15th anniversary. Google continues to push towards a world where “ Content is King ,” and understanding user search intent is the end goal. How does Humming Bird Work Humming bird algorithm understand our queries better than ever before, It has an effect on the knowledge graph and advanced search queries, it gives background and supporting information by looking at the query as a whole, and not just individual keywords, Thus conversational query have become more important in SEO. Previously Google ignored some of the word in the search but after hummin...

Cloud Computing

Cloud computing is a type of computing that relies on   sharing computing resources   rather than having local servers or personal devices   to handle   applications , so the phrase   cloud computing   means "a type of Internet-based computing," where different services   —   such as servers, storage and applications   — are delivered to an organization's computers and devices through the Internet, and this is comparable to grid computing. How Cloud Computing Works C loud computing uses   networks   of large groups of   servers   typically running low-cost consumer PC technology with specialized connections to spread data-processing chores across them. This shared   IT infrastructure contains large pools of systems that are linked together. Often,   virtualization   techniques are used to maximize the power of cloud computing.             ...

Importance of Robots.txt

Robots.txt  is a very important file if you want to have a good ranking on search engines, It defines which paths are off limits for spiders to visit. What is Robots.txt :-- When a search engine crawler comes to your site, it will look for a special file on your site. That file is called robots.txt and it tells the search engine spider, which Web pages of your site should be indexed and which Web pages should be ignored and this is always located in your Web server's root directory..... How to Create Robots.txt :-- The format for the robots.txt file is special. It consists of records. Each record consists of two fields : a User-agent line and one or more Disallow : lines. The format is :-- User-agent: * Disallow: This one keeps all robots out. User-agent: * Disallow: /