About Google Authorship
Google Authorship could be one of the most significant SEO factors to help improve rankings since the Hummingbird update back in September 2013.
Google Authorship is a way for content authors to connect their Google profiles to their online content to establish original ownership,This two-way connection verifies ownership.
The most obvious benefit used to be seeing your Google+ profile image next to your authored content in Google’s search results. But as of June 25, 2014, Google is removing the Google+ profile photo from authorship snippets in the search engine results page.
How Does it Benefit Your SEO?
1.Competitive Advantage:- The search results with authorship are more enticing to the eye and lead to an increased likelihood of being clicked. Google has reported on testing of Authorship in search results.
2.Author Rank:- Attaching your name leads to some real benefits in the search engine results. The added rich snippet provides readers and search engines with a higher level of trust for your name and your work. That usually translates directly to improved traffic and engagement.
3.Click Through Rates:- Studies have report anywhere from a 30% to 50% increase in click through rate after implementing authorship. Honestly, who doesn’t love more clicks?
4.Ownership:- Authorship is useful in search because it denotes a personal perspective or analysis of a topic. Claimed content is far more realistic, trustworthy, and credible than content that doesn’t carry authorship. Not only that, authorship helps protect your content from being pushed out by sites that seek to copy your content and plagiarize your words.
Google Authorship could be one of the most significant SEO factors to help improve rankings since the Hummingbird update back in September 2013.
Google Authorship is a way for content authors to connect their Google profiles to their online content to establish original ownership,This two-way connection verifies ownership.
The most obvious benefit used to be seeing your Google+ profile image next to your authored content in Google’s search results. But as of June 25, 2014, Google is removing the Google+ profile photo from authorship snippets in the search engine results page.
How Does it Benefit Your SEO?
1.Competitive Advantage:- The search results with authorship are more enticing to the eye and lead to an increased likelihood of being clicked. Google has reported on testing of Authorship in search results.
2.Author Rank:- Attaching your name leads to some real benefits in the search engine results. The added rich snippet provides readers and search engines with a higher level of trust for your name and your work. That usually translates directly to improved traffic and engagement.
3.Click Through Rates:- Studies have report anywhere from a 30% to 50% increase in click through rate after implementing authorship. Honestly, who doesn’t love more clicks?
4.Ownership:- Authorship is useful in search because it denotes a personal perspective or analysis of a topic. Claimed content is far more realistic, trustworthy, and credible than content that doesn’t carry authorship. Not only that, authorship helps protect your content from being pushed out by sites that seek to copy your content and plagiarize your words.
Comments
Post a Comment