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"Humming bird"
Google has again surprised the online marketing industry with a brand new algorithm. This is the algorithm used by Google, and they started using Hummingbird about 30 August 2013, and announced the change on September 26, 2013 on the eve of the company's 15th anniversary. Google continues to push towards a world where “Content is King,” and understanding user search intent is the end goal.

How does Humming Bird Work
Humming bird algorithm understand our queries better than ever before, It has an effect on the knowledge graph and advanced search queries, it gives background and supporting information by looking at the query as a whole, and not just individual keywords, Thus conversational query have become more important in SEO.
Previously Google ignored some of the word in the search but after hummingbird update they consider all the word in a search for better understand the context, and what the user looking for and it allows Google to be able to take general search.
Overall, hummingbird is about the intent behind a search rather than just keyword.

How will this affect your websites organic search engine ranking?
By this update (humming bird) loss for low firm websites that do not have relevant content for users, and now a days almost 40% of web traffic comes from mobile devices, therefore, Google hummingbird update seeks to help the user for voice based search, and they providing more appropriate answer, for example someone ask for mobile phone then Google voice search provide appropriate result, and thus oogle updates provide a local and relevant result.





What does the new SEO consist of?
1. on-page optimization: optimize the entire website, and pay more attention in inner pages
2. Mobile SEO:  Algorithm focus on conversational search, therefore, ensure that your site is optimized for Mobile.
3. Google+: It helps your brand to establish a stronger online identity and represent your content for relevant searches.
4. Keyword optimization: Provides quality content that gives answer for human queries related to your services, include more long tail keyword.
5. Link Building: Links are still part of the Hummingbird algorithm, so, we need to create only high quality link.

Benefits of this new algorithm:
Hummingbird is a great move for a search result and it gives more visibility to focus our website and their content.
1. It provides better and faster results that are human friendly.
2. To improve mobile voice search result.







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