"Humming bird" Google has again surprised the online marketing industry with a brand new algorithm. This is the algorithm used by Google, and they started using Hummingbird about 30 August 2013, and announced the change on September 26, 2013 on the eve of the company's 15th anniversary. Google continues to push towards a world where “ Content is King ,” and understanding user search intent is the end goal. How does Humming Bird Work Humming bird algorithm understand our queries better than ever before, It has an effect on the knowledge graph and advanced search queries, it gives background and supporting information by looking at the query as a whole, and not just individual keywords, Thus conversational query have become more important in SEO. Previously Google ignored some of the word in the search but after hummin...